Adventure Advertising

The ads everyone watched, taken apart.

Sign in to open the library, play each campaign, and turn any of its structures into a shootable brief.

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The replication library

The ads everyone watched — and the recipe under each one.

Seven campaigns with a verified live view count, taken apart beat by beat. Then a builder that rebuilds any of those structures around your product, with timecodes and a shot list you can hand to a camera operator.

See live ads Build my brief

Every ad plays here, and every view count is read live from YouTube.

Anatomy Volvo Trucks · “The Epic Split” · 76s
Attention held →
  1. 0:00Silence + a claim. One line of white text, no logo, no music.
  2. 0:08The body enters. A face you recognise, doing something that can go wrong live.
  3. 0:52The impossible held shot. No cut — the no-cut is the proof.
  4. 1:10Payoff = product spec. The stunt only worked because of the thing being sold.
7campaigns broken down
6reusable structures
~840Mcombined views
3sthe window every one of them wins

Live ads

What is running this year

Found automatically on YouTube, published in the last twelve months, ranked by real view count. Most of these were placed in front of people — the median is 0.01 likes per thousand views. The badge marks the rare ad an audience actually chose to watch.

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    Competitor watch

    What they launched since yesterday

    Add the brands you pitch against. We snapshot their YouTube uploads and live Meta creatives daily, and show you the difference — new work, stopped campaigns, and how long each one ran.

      Campaign calendar

      What to book, and when

      Lead times are when creative should be locked — not when the ad runs. Durga Puja hoardings in Bengal are committed by July; Diwali inventory goes by late August.

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        Most watched

        What the platforms are actually serving

        Trending videos and running ads, per platform. Each number is labelled with what it actually measures — the three platforms do not publish the same thing, and pretending they do would be the easiest lie on this site.

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        Reach per day

        Spreading fastest

        Viral is a rate, not a total. Everything here is ranked by audience gained per day, so a nine-day campaign can outrank a film with a hundred times the lifetime views.

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          Straight from the ad libraries

          What a brand is running right now

          Live query against the Meta Ad Library. It returns creative, delivery dates and platforms — never view counts. Those come from the YouTube side.

          The archive covers every ad in the EU and UK. Elsewhere it holds political and issue ads only, so a shampoo brand in the US returns nothing — by design, not by error.

          Brief builder

          Point a proven structure at your product

          Fill in five fields. You get hook options, a timed beat sheet, a shot list, and the specific way this format usually fails.

          Plain words. “a reusable coffee filter”, not “a sustainability solution”.

          If a camera can't show it, the structures below can't carry it.

          Runtime